#LetsUnlitterUK: A demonstration and evaluation of the Behavior Change Wheel methodology
Document Type
Article
Publication Title
PLoS ONE
Abstract
The Behavior Change Wheel is the most comprehensive and practically useful methodology available for developing behavior change interventions. The current article demonstrates how it can be applied to optimize pro-environmental behaviors and, in so doing, give interventionists access to a rigorous set of theories and techniques for systematically developing pro-environmental interventions. Section 1 describes the development of an intervention to increase people's intentions to post anti-littering messages on social media. Study 2 describes the development and evaluation of an intervention to increase people's actual anti-littering posts. Both evaluations are randomized controlled trials that compare the effectiveness of the developed intervention with interventions less informed by the Wheel. We found interventions completely informed by the Wheel to be more effective than interventions less (or not at all) informed by the Wheel. The discussion explores how the Behavior Change Wheel methodology can be used to design future pro-environment interventions.
DOI
10.1371/journal.pone.0259747
Publication Date
11-1-2021
Recommended Citation
Kolodko, Julia; Schmidtke, Kelly Ann; Read, Daniel; and Vlaev, Ivo, "#LetsUnlitterUK: A demonstration and evaluation of the Behavior Change Wheel methodology" (2021). Liberal Arts Faculty Publications. 51.
https://doi.org/10.1371/journal.pone.0259747
https://collections.uhsp.edu/liberal-arts_pubs/51